What is WYWO?
WYWO is a fashion search tool and price tracker that doesn't betray you. It does not share any demand data. This sort of data can be detrimental to the consumer.
Why is demand data bad?
Companies can use consumer demand data to determine how they should price items. This is called price optimization. When retailers have sales, you'll notice that some items drop in price more than others. The most popular items are less likely to decrease in price. These days, what's popular isn't determined just by what retailers are selling. They also look at things like wishlists, pageviews, and social media trends. Unlike others, we do not share demand data. You are safe to like, search, and track here without having to worry about retailers watching you. If you're a consumer and you'd like to find out more about this sort of data, I recommend Lyst Insights.